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Application flexibility as a marketing tool provides its users, the advantage of the application to any product at any market (Hopkin, 2017). PESTLE analysis gives competitive advantage for the company on the level of setting strategies and market study (Bivolaru et al., 2009). Identifying the legal factors reduce the risk which is likely to be exposed to the company (Kolios and Read, 2013).Įnvironmental aspects express the surrounding area environment and the product effect on it, it draws the relationship line between products, consumers and the environment (Kolios and Read, 2013).
#PESTLE ANALYSIS OF INFORMATION TECHNOLOGY INDUSTRY OF UAE HOW TO#
Technological factors refer to how to apply the technological solution and examining the validity of its application on the targeted market (Song eta al., 2017).Ĭurrently legislation and regulations affect directly the existence and survival of any company in any market. Giving attention to those factors that it will allow the company to expand quickly if it understood the needs of the targeted people and adopt its product to comply with it (Song et al., 2017). Social factors concern about the targeted market culture, custom values and traditions. Political factors mainly give explanation about the targeted country lows and policies in addition to social institutions, analyzing those factors will enhance the company ability to comply with the country lows (Song et al., 2017).Įconomic factors study the effect of macro and micro economic parameters which will directly affect business strategies and company growth (Yuksel, 2012). PESTLE analyses the market from many aspects Political, Economic, Social, Technological, Legal and Environmental (Yuksel, 2012). Because the above-mentioned reasons, many experts strongly recommended the usage of this framework before investing in any new market (Ho, 2014 Yuksel, 2012 Song et al., 2017). PESTLE framework can give long term business strategies and innovation plan if the company gives more attention to the external factors change and put regular adaptation strategies to meet the changes as per current market situation (Andres et al., 2017). Gupta (2013) argues that using PESTLE analysis gives a great assistance to the companies in terms of developing appropriate strategies for specific market. It gives clear marketing investigation to the product and also, gives explanation to the environment which the company will work within it (Bivolaru et al., 2009). The main purpose of using PESTLE analysis is to give an indication about the effect of the external environmental factors on the business (Song, et al., 2017). PESTLE is one of the most effective marketing tools which supports the companies’ decision making for entering new markets (Ho, 2014). Legal factors will be challengeable factors for the company as the regulation which established Implementation from the General civil aviation Authority regarding the flight conditions of the drones will limit the usage of drones and the company has to find some alternative solutions to reduce the effect of these regulations. The economic situation is good in spite of the decrease of oil prices which affected the country income badly, the UAE plan for depending on the green economy as a replacement of oil supported it to come over this situation. The investors considered UAE one of the safest places in the region and attractive for investment.
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The political situation is stable within the UAE and the government is supportive for investment in the country. The finding from the analysis strongly recommend Drones for Delivery to enter the UAE market and found it a very good option. In order to take the proper decision, the report studies the external environment of the UAE market using PESTLE framework, following by analyzing the (Political, Economic and Legal) factors. This report aims to provide an advice to Drones for delivery company on its plan to enter the UAE market to provide delivery service. Understanding the judicial system in the UAE Government of the UAE initiatives product support